November 15, 2017
The Historic Mission Inn
National Philanthropy Day® is the day set aside to remember and recognize the impact philanthropy—charitable giving, volunteering and engagement—has made in our world. The day was first celebrated in 1986 in the U.S. with a proclamation from President Ronald Reagan. It is now celebrated in more than 100 communities around the world and been recognized permanently by the government of Canada.
Please join the Inland Empire Chapter of the Association of Fundraising Professionals (AFP) as we honor the spirit of philanthropy.
9:00 a.m. to 11:00 a.m. Morning Workshop
The Art and Science of Retaining Digital Donors
Presented by Steven Shattuck, Chief Engagement Officer, Bloomerang
Retention is your most important fundraising strategy, and your online donors are seriously at risk. Among all your donors, they are the least likely to renew their gifts – unless you take specific, creative steps to engage and thank them.
This session will help you discover how to maximize the retention rates of your digital donors. We will examine the attributes of online donors, and outline the retention strategies that work best for this slice of your donor database.
- Understand what makes online donors tick (their habits, patterns, likes and dislikes)
- Learn how to formulate a retention strategy for online donors
- Understand best practices in digital communications, including email gift acknowledgement and social media content.
Cost: $25 members/$40 non-members.
11:30 am to 2:00 p.m. Celebrating Excellence in Philanthropy Ceremony
Mistress of Ceremonies: Vici Nagel, President/CEO, Academy for Grassroots Organizations
Vici has 30+ years of successful nonprofit and for-profit business experience and joined Academy for Grassroots Organizations in 2002. She is “AcademyGO’s” first CEO.
Vici has worked in leadership positions for a variety of charitable organizations including The American Cancer Society, United Cerebral Palsy Association, and the Volunteer Center of Orange County. During her career she has owned and operated a successful trucking business with her husband ... even learning to drive a “big rig” herself; helped create a new nonprofit agency; was instrumental in completing a corporate merger of two nonprofit agencies; helped create the first “County of Light” with the Points of Light Foundation.
Cost: $50 members/$75 non-members